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Principles of marketing [by] Rayburn D. Tousley, Eugene Clark [and] Fred E. Clark.

Tousley, Rayburn Dean

Principles of marketing [by] Rayburn D. Tousley, Eugene Clark [and] Fred E. Clark. - New York Macmillan [1968, c1962] - 716p. illus. 25cm.

"Based on Clark and Clark, Principles of marketing, 3d ed.

Includes bibliography.

LCCN: 62007024

Subjects--Topical Terms:
Marketing

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