La efectividad publicitaria
Lucas, Darrell Blaine
La efectividad publicitaria Darrell Blaine Lucas ; traducida por Beatriz Canedo Stein. - Buenos Aires El Ateneo 1969. - 383 p.
Translation of : Measuring Advertising Effectiveness.
Advertising--United States.
La efectividad publicitaria Darrell Blaine Lucas ; traducida por Beatriz Canedo Stein. - Buenos Aires El Ateneo 1969. - 383 p.
Translation of : Measuring Advertising Effectiveness.
Advertising--United States.