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Newspaper advertising and promotion.

McClure, Leslie Willard.

Newspaper advertising and promotion. - New York Macmillan 1950. - xiv, 479 p. illus., map. 22 cm.

Bibliography: p. 457-461.

LCCN: 50005700

Subjects--Topical Terms:
Advertising, Newspaper

LC Class. No.: HF6107 / .M18

Dewey Class. No.: 659.132

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