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An outline of advertising

Hotchkiss, George Burton

An outline of advertising its philosophy, science, art, and strategy. - 3d ed. - New York Macmillan 1950. - xxvi, 605 p. illus. 25 cm.

Includes bibliographies.

LCCN: 50008666

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .H575 1950

Dewey Class. No.: 659.1

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