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Vertical cooperative advertising

Lockley, Lawrence Campbell

Vertical cooperative advertising by Lawrence Campbell Lockley ... a study undertaken at the suggestion of and in conjunction with the Association of national advertisers, inc. - New York London McGraw-Hill book company, inc. 1931. - xiii, 267 p. 21 cm. - [Harvard business studies] .

Bibliography: p. 257-259.

LCCN: 31005661

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .L73

Dewey Class. No.: 659.1

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