APA

Durkee B. R., . (1967). How to make advertising work. New York: McGraw-Hill.

Chicago

Durkee Burton R, . 1967. How to make advertising work. New York: McGraw-Hill.

Harvard

Durkee B. R., . (1967). How to make advertising work. New York: McGraw-Hill.

MLA

Durkee Burton R, . How to make advertising work. New York: McGraw-Hill. 1967.