APA

Hepner H. W., . (1964). Advertising: creative communication with consumers. New York: McGraw-Hill.

Chicago

Hepner Harry Walker, . 1964. Advertising: creative communication with consumers. New York: McGraw-Hill.

Harvard

Hepner H. W., . (1964). Advertising: creative communication with consumers. New York: McGraw-Hill.

MLA

Hepner Harry Walker, . Advertising: creative communication with consumers. New York: McGraw-Hill. 1964.