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Boyd, Harper W.,

Cases in advertising management [by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall. - New York McGraw-Hill [c1964] - xi, 426 p. illus., ports., maps, diagrs., tables. 23 cm. - McGraw-Hill series in marketing and advertising .

Includes bibliographical references.

LCCN: 63019765

Subjects--Topical Terms:
Advertising--Case studies.

LC Class. No.: HF5823 / .B7138

Dewey Class. No.: 659.11