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Measuring advertising effectiveness

Lucas, Darrell Blaine

Measuring advertising effectiveness Darrell Blaine Lucas, Steuart Henderson Britt. - New York McGraw-Hill 1963. - xi, 399 p. ill. - The History of advertising .

Reprint. Originally published: New York : McGraw-Hill, c1963.

Includes bibliographical references and index.

LCCN: bvc00000221

Subjects--Topical Terms:
Advertising--Research.
Advertising media planning

LC Class. No.: HF5814 / .L83 1963

Dewey Class. No.: 659.1/072

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