APA

Zollo B., . (1967). The dollars and sense of public relations. New York: McGraw-Hill.

Chicago

Zollo Burt, . 1967. The dollars and sense of public relations. New York: McGraw-Hill.

Harvard

Zollo B., . (1967). The dollars and sense of public relations. New York: McGraw-Hill.

MLA

Zollo Burt, . The dollars and sense of public relations. New York: McGraw-Hill. 1967.