APA

Obermeyer H., . (1969). Successful advertising management. New York: McGraw-Hill.

Chicago

Obermeyer Henry, . 1969. Successful advertising management. New York: McGraw-Hill.

Harvard

Obermeyer H., . (1969). Successful advertising management. New York: McGraw-Hill.

MLA

Obermeyer Henry, . Successful advertising management. New York: McGraw-Hill. 1969.