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Rao, Ambar G.

Quantitative theories in advertising [by] Ambar G. Rao. - New York Wiley [1970] - x, 103 p. illus. 24 cm. - Operations Research Society of America. Publications in operations research no. 21 . - Publications in operations research no. 21. .

A revision of the author's thesis, University of Pennsylvania.

Includes bibliographies.

LCCN: 70109426 //r90

Subjects--Topical Terms:
Advertising--Mathematical models.

LC Class. No.: HF5827 / .R34

Dewey Class. No.: 659.1/01/84