Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
Marketing, sales promotion, and advertising [by] Carroll A. Nolan and Roman F. Warmke. - 7th ed. - Cincinnati South-western Pub. Co. [1965] - x, 613 p. illus. (part col.) map. 24 cm.
Previous editions, by Edward James Rowse [and others] were published under title: Fundamentals of advertising.
65019816
Advertising
HF5823 / .N6
659.1
Marketing, sales promotion, and advertising [by] Carroll A. Nolan and Roman F. Warmke. - 7th ed. - Cincinnati South-western Pub. Co. [1965] - x, 613 p. illus. (part col.) map. 24 cm.
Previous editions, by Edward James Rowse [and others] were published under title: Fundamentals of advertising.
65019816
Advertising
HF5823 / .N6
659.1