APA

Martineau P., . (1957). Motivation in advertising: motives that make people buy. New York: McGraw-Hill.

Chicago

Martineau Pierre, . 1957. Motivation in advertising: motives that make people buy. New York: McGraw-Hill.

Harvard

Martineau P., . (1957). Motivation in advertising: motives that make people buy. New York: McGraw-Hill.

MLA

Martineau Pierre, . Motivation in advertising: motives that make people buy. New York: McGraw-Hill. 1957.