APA

Riso O., . (1973). Advertising cost control handbook. New York: Van Nostrand Reinhold Co.

Chicago

Riso Ovid, . 1973. Advertising cost control handbook. New York: Van Nostrand Reinhold Co.

Harvard

Riso O., . (1973). Advertising cost control handbook. New York: Van Nostrand Reinhold Co.

MLA

Riso Ovid, . Advertising cost control handbook. New York: Van Nostrand Reinhold Co. 1973.