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Advertising

Nylen, David W.

Advertising planning, implementation, and control David W. Nylen. - Cincinnati South-Western Pub. Co. [1974] c1975. - viii, 598 p., [2] leaves of plates ill. 24 cm.

Includes bibliographical references and index.

ISBN: 0538195703

LCCN: 73082172 //r852

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .N84 1975

Dewey Class. No.: 659.1/11

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