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Advertising

Nylen, David W.

Advertising planning, implementation & control David W. Nylen. - 3rd ed. - Cincinnati South-Western Pub. Co. c1986. - vii, 700 p., [4] leaves of plates ill. (some col.) 24 cm.

Includes bibliographies and index.

ISBN: 0538195908

LCCN: 84051400

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .N84 1986

Dewey Class. No.: 659.1/11

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