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Advertising

Nylen, David W.

Advertising planning, implementation & control David W. Nylen. - 2d ed. - Cincinnati South-Western Pub. Co. c1980. - viii, 603 p. ill. 24 cm.

Includes bibliographical references and indexes.

ISBN: 0538195800

LCCN: 79063861 //r85

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .N84 1980

Dewey Class. No.: 659.1/11

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