Using research in public relations
Broom, Glen M.
Using research in public relations applications to program management Glen M. Broom, David M. Dozier. - Englewood Cliffs, N.J. Prentice-Hall c1990. - xviii, 414 p. ill. 24 cm.
Includes bibliographical references and index.
89015930
Public relations--Research--Methodology.
Market surveys
HD59 / .B758 1990
659.2/072
Using research in public relations applications to program management Glen M. Broom, David M. Dozier. - Englewood Cliffs, N.J. Prentice-Hall c1990. - xviii, 414 p. ill. 24 cm.
Includes bibliographical references and index.
89015930
Public relations--Research--Methodology.
Market surveys
HD59 / .B758 1990
659.2/072