Using research in public relations

Broom, Glen M.

Using research in public relations applications to program management Glen M. Broom, David M. Dozier. - Englewood Cliffs, N.J. Prentice-Hall c1990. - xviii, 414 p. ill. 24 cm.

Includes bibliographical references and index.



89015930


Public relations--Research--Methodology.
Market surveys

HD59 / .B758 1990

659.2/072
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