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Retail advertising and sales promotion

Edwards, Charles Mundy Jr.

Retail advertising and sales promotion [by] Charles M. Edwards, Jr. [and] Russell A. Brown. - 3d ed. - Englewood Cliffs, N.J. Prentice-Hall 1959. - 705 p. illus. 24 cm.

LCCN: 59013614 /L/r85

Subjects--Topical Terms:
Advertising
Retail trade

LC Class. No.: HF5823 / .E275 1959

Dewey Class. No.: 659.1

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