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Essentials of advertising

Kaufman, Louis

Essentials of advertising Louis C. Kaufman. - 2nd ed. - San Diego Harcourt Brace Jovanovich c1987. - xiv, 558 p., [64] p. of plates ill. (some col.) 26 cm.

Includes bibliographies and index.

ISBN: 0155241028

LCCN: 86070497

Subjects--Topical Terms:
Advertising--United States.
Advertising--Case studies.--United States

LC Class. No.: HF5813.U6 / K38 1987

Dewey Class. No.: 659.1/0973

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