APA

Gilson C. C., Berkman H. W., . (1980). Advertising concepts and strategies. New York: Random House.

Chicago

Gilson Christopher C, Berkman Harold W, . 1980. Advertising concepts and strategies. New York: Random House.

Harvard

Gilson C. C., Berkman H. W., . (1980). Advertising concepts and strategies. New York: Random House.

MLA

Gilson Christopher C, Berkman Harold W, . Advertising concepts and strategies. New York: Random House. 1980.