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Readings in advertising and promotion strategy.

Barban, Arnold M.

Readings in advertising and promotion strategy. [Compiled by] Arnold M. Barban [and] C. H. Sandage. - Homewood, Ill. R. D. Irwin 1968. - x, 301 p. illus. 23 cm.

Includes bibliographies.

LCCN: 68014876 //r85

Subjects--Topical Terms:
Advertising--Addresses, essays, lectures.
Sales promotion--Addresses, essays, lectures.

LC Class. No.: HF5823 / .B258

Dewey Class. No.: 659.1/08

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