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Contemporary advertising

Bovée, Courtland L.

Contemporary advertising Courtland L. Bovée, William F. Arens. - Homewood, Ill. R.D. Irwin 1982. - xxiv, 808 p. ill. (some col.) 29 cm.

Includes bibliographical references and indexes.

ISBN: 0256027366

LCCN: 81084890

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .B62 1982

Dewey Class. No.: 659.1

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