Strategy in advertising.
Bogart, Leo.
Strategy in advertising. - New York Harcourt, Brace & World [1967] - ix, 336 p. illus. 24 cm. - The Harbrace series in business and economics .
"Bibliography, a guide to further reading and inquiry" : p. 322-327. Bibliographical footnotes.
67017508 //r84
Advertising
HF5821 / .B53
659.1/11
Strategy in advertising. - New York Harcourt, Brace & World [1967] - ix, 336 p. illus. 24 cm. - The Harbrace series in business and economics .
"Bibliography, a guide to further reading and inquiry" : p. 322-327. Bibliographical footnotes.
67017508 //r84
Advertising
HF5821 / .B53
659.1/11