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Wheatley, John J.

Measuring advertising effectiveness selected readings. Edited for the American Marketing Association by John J. Wheatley. - Homewood, Ill. R. D. Irwin 1969. - ix, 233 p. illus. 23 cm. - AMA reprint series . - American Marketing Association. AMA reprint series .

Articles selected from materials published by the American Marketing Association.

Includes bibliographies.

LCCN: 68054728

Subjects--Topical Terms:
Advertising--Addresses, essays, lectures.

LC Class. No.: HF5821 / .W48

Dewey Class. No.: 659.1