Motivation research in advertising and marketing
Smith, George Horsley.
Motivation research in advertising and marketing George Horsley Smith. - New York McGraw-Hill 1954. - xviii, 242 p. illus.
bvc00000218
Motivation research Marketing
Advertising--Psychological aspects.
HF5415.3 / .S6 1954
658.83/4
Motivation research in advertising and marketing George Horsley Smith. - New York McGraw-Hill 1954. - xviii, 242 p. illus.
bvc00000218
Motivation research Marketing
Advertising--Psychological aspects.
HF5415.3 / .S6 1954
658.83/4