APA

Preston I. L., . (1975). The great American blow-up: puffery in advertising and selling. Madison: University of Wisconsin Press.

Chicago

Preston Ivan L, . 1975. The great American blow-up: puffery in advertising and selling. Madison: University of Wisconsin Press.

Harvard

Preston I. L., . (1975). The great American blow-up: puffery in advertising and selling. Madison: University of Wisconsin Press.

MLA

Preston Ivan L, . The great American blow-up: puffery in advertising and selling. Madison: University of Wisconsin Press. 1975.