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The economics of advertising.

Schmalensee, Richard.

The economics of advertising. - Amsterdam North-Holland Pub. Co. 1972. - xiii, 312 p. 23 cm. - Contributions to economic analysis 80 .

Bibliography: p. 291-301.

ISBN: 0720431808

LCCN: 70183284

Nat. Bib. No.: Ne72-34

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .S413

Dewey Class. No.: 659.1

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