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Smith, Scott M.

Introduction to marketing models with Lotus 1-2-3 Scott M. Smith, William R. Swinyard. - Homewood, Ill. Irwin 1988. - xv, 234 p. ill. 28 cm. 1 computer disk (5 1/4 in.)

System requirements for computer disk (version 1.1a): IBM PC; 256K; DOS 2.0 or later; Lotus 1-2-3; 2 disk drives. Includes index.

ISBN: 025606640X (pbk.) 21.95

LCCN: bvc00000217

Subjects--Uniform Titles:
Lotus 1-2-3 (Computer program)

Subjects--Topical Terms:
Marketing--Decision making--Mathematical models.

LC Class. No.: HF5415.135 / .S65 1988

Dewey Class. No.: 658.8/0028/55369