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Barton, Roger

Media in advertising. With an introd. by Walter E. Botthof. - New York McGraw-Hill [1964] - ix, 559 p. illus., facsims., maps, ports. 24 cm. - McGraw-Hill series in marketing and advertising .

Includes bibliographical references.

LCCN: 63023303

Subjects--Topical Terms:
Advertising--United States.

LC Class. No.: HF5813.U6 / B33

Dewey Class. No.: 659.130973