APA

Starch D., . (1966). Measuring advertising readership and results. New York: McGraw-Hill.

Chicago

Starch Daniel, . 1966. Measuring advertising readership and results. New York: McGraw-Hill.

Harvard

Starch D., . (1966). Measuring advertising readership and results. New York: McGraw-Hill.

MLA

Starch Daniel, . Measuring advertising readership and results. New York: McGraw-Hill. 1966.