APA

Wasson C. R., . (1964). The strategy of marketing research. New York: Appleton-Century-Crofts.

Chicago

Wasson Chester R, . 1964. The strategy of marketing research. New York: Appleton-Century-Crofts.

Harvard

Wasson C. R., . (1964). The strategy of marketing research. New York: Appleton-Century-Crofts.

MLA

Wasson Chester R, . The strategy of marketing research. New York: Appleton-Century-Crofts. 1964.