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The beginning of marketing thought in the United States with reminiscences of some of the pioneer marketing scholars.

Converse, Paul Dulaney

The beginning of marketing thought in the United States with reminiscences of some of the pioneer marketing scholars. - Austin Bureau of Business Research, University of Texas 1959. - viii, 89 p. 23 cm. - Bureau of Business Research, University of Texas. Studies in marketing, no. 3 . - University of Texas. Bureau of Business Research Studies in marketing no. 3. .

Bibliography: p. 79-89.

LCCN: 59062805

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .C5479

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