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Basic marketing: concepts, environment and decisions

Cundiff, Edward W.

Basic marketing: concepts, environment and decisions [by] Edward W. Cundiff [and] Richard R. Still. - Englewood Cliffs, N.J. Prentice-Hall [1964] - xiv, 576 p. illus. 24 cm.

Bibliographical footnotes.

ISBN: 0130626384

LCCN: 64013096

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .C79

Dewey Class. No.: 658.8

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