APA

Webster F. E., Divita S. F. & American Marketing Association. (1965). New directions in marketing: Proceedings, June 14-16, 1965, 48th national conference [American Marketing Association]. Chicago: American MarketingAssociation.

Chicago

Webster Frederick E, Divita Salvatore F and American Marketing Association. 1965. New directions in marketing: Proceedings, June 14-16, 1965, 48th national conference [American Marketing Association]. Chicago: American MarketingAssociation.

Harvard

Webster F. E., Divita S. F. and American Marketing Association. (1965). New directions in marketing: Proceedings, June 14-16, 1965, 48th national conference [American Marketing Association]. Chicago: American MarketingAssociation.

MLA

Webster Frederick E, Divita Salvatore F and American Marketing Association. New directions in marketing: Proceedings, June 14-16, 1965, 48th national conference [American Marketing Association]. Chicago: American MarketingAssociation. 1965.