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Lancaster, Kent M.

Strategic media planning Kent M. Lancaster, Helen E. Katz. - Lincolnwood, Ill., USA NTC Business Books c1989. - xii, 285 p. ill. 25 cm. 2 computer disks (3 1/2-5 1/4 in.)

System requirements for computer disks: For the 3 1/2 in. disk, Apple Macintosh computer with System tools disk; for 5 1/4 in. disk, IBM and compatible computers with DOS 1.1 (3.0 or higher is better); printer.

Includes bibliographical references and index.

ISBN: 0844234753

LCCN: 88062474

Subjects--Topical Terms:
Mass media--Planning--Handbooks, manuals, etc.
Mass media--Planning--Software.

LC Class. No.: P95.815 / .L36 1989

Dewey Class. No.: 659.1/11