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Advertising media planning

Sissors, Jack Zanville

Advertising media planning Jack Zanville Sissors and Lincoln Bumb - 3. ed. - Lincolnwood, Illinoies NTC Business Books c1989. - xi, 461 p. ill.

Includes bibliographies and index.

LCCN: bvc00000216

Subjects--Topical Terms:
Advertising media planning

LC Class. No.: HF5826.5 / .S57 1989

Dewey Class. No.: 659.1/11

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