APA

Bauer R. A., Greyser S. A., Weilbacher W. M., Kanter D. L., American Association of Advertising Agencies & Harvard University. (1968). Advertising in America; the consumer view. Boston: Division of Research, Graduate School of Business Administration, Harvard University.

Chicago

Bauer Raymond Augustine, Greyser Stephen A, Weilbacher William M, Kanter Donald Lucky, American Association of Advertising Agencies and Harvard University. 1968. Advertising in America; the consumer view. Boston: Division of Research, Graduate School of Business Administration, Harvard University.

Harvard

Bauer R. A., Greyser S. A., Weilbacher W. M., Kanter D. L., American Association of Advertising Agencies and Harvard University. (1968). Advertising in America; the consumer view. Boston: Division of Research, Graduate School of Business Administration, Harvard University.

MLA

Bauer Raymond Augustine, Greyser Stephen A, Weilbacher William M, Kanter Donald Lucky, American Association of Advertising Agencies and Harvard University. Advertising in America; the consumer view. Boston: Division of Research, Graduate School of Business Administration, Harvard University. 1968.