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Advertising in society

Advertising in society classic and contemporary readings on advertising's role in society [edited by] Roxanne Hovland, Gary B. Wilcox. - Lincolnwood, Ill., USA NTC Business Books c1989 - xvii, 522 p. ill. 24 cm.

Includes bibliographical references.

ISBN: 0844231770

LCCN: 88061141

Subjects--Topical Terms:
Advertising--Social aspects--History--United States--20th century.

LC Class. No.: HF5813.U6 / A647 1989

Dewey Class. No.: 659.1/042/0973

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