APA

Konrad E., Erickson R., Babic L. J. & American Management Association. (1966). Marketing research: a management overview. New York: American Management Association.

Chicago

Konrad Evelyn, Erickson Rodney, Babic Louis J and American Management Association. 1966. Marketing research: a management overview. New York: American Management Association.

Harvard

Konrad E., Erickson R., Babic L. J. and American Management Association. (1966). Marketing research: a management overview. New York: American Management Association.

MLA

Konrad Evelyn, Erickson Rodney, Babic Louis J and American Management Association. Marketing research: a management overview. New York: American Management Association. 1966.