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Readings in marketing information systems

Smith, Samuel Van Dyke

Readings in marketing information systems a new era in marketing research [by] Samuel V. Smith, Richard H. Brien [and] James E. Stafford. - Boston Houghton Mifflin [1968] - xii, 399 p. illus. 24 cm.

Includes bibliographical references.

LCCN: 68007245 //r84

Subjects--Topical Terms:
Marketing--Management.
Marketing research

LC Class. No.: HF5415.13 / .S6

Dewey Class. No.: 658.83/08

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