Cases in consumer behavior
Blackwell, Roger D.
Cases in consumer behavior [by] Roger D. Blackwell, James F. Engel [and] David T. Kollat. - New York Holt, Rinehart and Winston [1969] - xiii, 431 p. illus. 24 cm. - Holt, Rinehart and Winston marketing series .
A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell.
0030745004
69017652 //r88
Consumers--Case studies.
Consumer behavior--Case studies.
Marketing research--Case studies.
HF5415.2 / .B53
658.83/01/86
Cases in consumer behavior [by] Roger D. Blackwell, James F. Engel [and] David T. Kollat. - New York Holt, Rinehart and Winston [1969] - xiii, 431 p. illus. 24 cm. - Holt, Rinehart and Winston marketing series .
A casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell.
0030745004
69017652 //r88
Consumers--Case studies.
Consumer behavior--Case studies.
Marketing research--Case studies.
HF5415.2 / .B53
658.83/01/86