APA

Cateora P. R., Richardson L., . (1967). Readings in marketing: the qualitative and quantitative areas. New York: Appleton-Century-Crofts.

Chicago

Cateora Philip R, Richardson Lee, . 1967. Readings in marketing: the qualitative and quantitative areas. New York: Appleton-Century-Crofts.

Harvard

Cateora P. R., Richardson L., . (1967). Readings in marketing: the qualitative and quantitative areas. New York: Appleton-Century-Crofts.

MLA

Cateora Philip R, Richardson Lee, . Readings in marketing: the qualitative and quantitative areas. New York: Appleton-Century-Crofts. 1967.