Marketing communications
Crane, Edgar.
Marketing communications a behavioral approach to men, messages, and media. - New York J. Wiley [1965] - xiv, 569 p. illus. 24 cm. - The Wiley marketing series .
Bibliography: p. 547-553.
65021444 //r81
Decision-making in marketing.
Advertising
HF5415 / .C694
659.1019
Marketing communications a behavioral approach to men, messages, and media. - New York J. Wiley [1965] - xiv, 569 p. illus. 24 cm. - The Wiley marketing series .
Bibliography: p. 547-553.
65021444 //r81
Decision-making in marketing.
Advertising
HF5415 / .C694
659.1019