Human behavior in marketing
Douglas, John
Human behavior in marketing [by] John Douglas, George A. Field [and] Lawrence X. Tarpey. - Columbus, Ohio C. E. Merrill Books [1967] - xi, 204 p. illus. 23 cm.
"Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."
Includes bibliographies.
67012300 //r84
Marketing--Management.
HF5415.1 / .D6
658.8
Human behavior in marketing [by] John Douglas, George A. Field [and] Lawrence X. Tarpey. - Columbus, Ohio C. E. Merrill Books [1967] - xi, 204 p. illus. 23 cm.
"Most of the materials have been reproduced with slight revision from ... Marketing management, a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."
Includes bibliographies.
67012300 //r84
Marketing--Management.
HF5415.1 / .D6
658.8