APA

Andersen R. C., Cateora P. R., . (1968). Marketing insights: selected readings. New York: Appleton-Century-Crofts.

Chicago

Andersen R Clifton, Cateora Philip R, . 1968. Marketing insights: selected readings. New York: Appleton-Century-Crofts.

Harvard

Andersen R. C., Cateora P. R., . (1968). Marketing insights: selected readings. New York: Appleton-Century-Crofts.

MLA

Andersen R Clifton, Cateora Philip R, . Marketing insights: selected readings. New York: Appleton-Century-Crofts. 1968.