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Successful management of new products

Gerlach, John T.

Successful management of new products by John T. Gerlach and Charles Anthony Wainwright. - New York Hastings House [c1968] - 221 p. illus. 25 cm. - A Communication arts book .

Bibliography: p. 211-213.

ISBN: 0803866720

LCCN: 68031688

Subjects--Topical Terms:
New products
Product management

LC Class. No.: HF5415.15 / .G46

Dewey Class. No.: 658.5/7

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