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Segmenting the industrial market

Bonoma, Thomas V.

Segmenting the industrial market Thomas V. Bonoma, Benson P. Shapiro. - Lexington, Mass. Lexington Books c1983. - xi, 126 p. 24 cm.

Includes index.

Bibliography: p. 117-122.

ISBN: 0669065781

LCCN: 82049325

Subjects--Topical Terms:
Industrial marketing
Market segmentation

LC Class. No.: HF5415 / .B525 1983

Dewey Class. No.: 658.8

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