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Foundations of marketing

Boone, Louis E.

Foundations of marketing Louis E. Boone, David L. Kurtz. - Hinsdale, Ill. Dryden Press c1977. - xx, 639 p. ill. 25 cm.

"Expanded version of [the authors'] Contemporary marketing."

Includes bibliographical references and indexes.

ISBN: 003018746X

LCCN: 76019366

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .B532

Dewey Class. No.: 658.8

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